
英联宪法
第一章 客户
英联是跨地区从事城市运营及房地产营运的专业性顾问服务机构,客户是英联生存和发展的核心,以诚信和专业精神为客户创造价值是英联生存发展的基石,创造价值不仅是客户资本的升值,更是客户竞争力的全面提升。英联从不贱卖自己的劳动,更不会为金钱而丧失职业道德。英联成长的前提是英联客户的成长。
Chapter I Customer
Inland Real Estate is a professional consulting service enterprise engaged in cross-region city and real estate operation . Customers are the core for the subsistence and development of Inland Real Estate; Sincerity, professional spirit and benefit for customers is the foundation of the subsistence and development of Inland Real State . Benefit for customers is not only Customers' capital increment but also the all-round increase of Inland Real Estate in the aspect of customer competitive power. Inland Real Estate never sacrifices its labor and never abandons professional ethics. The basis of the pullulation of Inland Real Estate is the pullulation of its customers.
第二章 服务
作为新型城市运营商和新型地产营运商,以独创的地产增值服务模式为核心竞争力,为客户设计最具市场竞争力的开发理念和开发模式、制定最具市场号召力的概念性规划、打造最具市场说服力的强势品牌。
Chapter II Service
As new-style city and real state enterprise, Inland Real Estate is emphasizing the increment service mode and design market-competitive development idea and mode for customers; at the same time, it does its best to prepare market-effect notional planning and crease powerful brand products.
第三章 员工
员工是英联的价值核心。英联强调企业忠诚,这种忠诚既包涵了对公司理念、价值观和规章的忠诚,也包涵了对英联所有客户的忠诚。英联的发展观是与员工共同成长,英联不求单个员工的最佳,但求整体团队的最优。
Chapter III Employees
The employees are value core of Inland Real Estate. Inland Real Estate emphasizes faithfulness to enterprise, which includes the faithfulness to enterprise idea, value conception and rules, also the faithfulness to all customers of Inland Real Estate. The development viewpoint of Inland Real Estate is to grow up with the employees. Inland Real Estate doesn't pursue the best of several employees but that of the whole team.
第四章 股东
英联遵循现代企业制度的所有准则。英联认为:英联最重要的资本不是货币资本而是知识和创新资本,所以英联的股东不仅注入货币资本,同时也注入更为重要的知识和创新资本。英联不仅关注货币资本的增加,更加关注知识资本和创新资本的积累。
Chapter IV Shareholder
Inland Real Estate complies with all rules and regulations of successful modern enterprise system, and thinks that the most important capital of Inland Real Estate is not the money capital but the knowledge and innovation capitals.Thus, the shareholders of Inland Real Estate input not only the money capital but also the knowledge and innovation capitals. Inland Real Estate pays attention to not only the increase of the money capital but also the accumulation of knowledge and innovation capitals.
英联增值服务模式
品牌理念 品牌标示灵魂,品牌源自思想和智慧
Brand idea: Brand is our soul and comes from thought and intelligence.
客户理念 客户的生命力就是英联的生命力
Customer idea: Customer's life force is that of Inland Real Estate.
方法理念 理念创新、知识创新、营销创新、管理创新
Method idea: Innovation in idea, knowledge, marketing and management.
策划理念 策划市场重于策划产品,英联更关注优质增量市场
Plan idea: Plan of market is more important than plan of product; we pay more attention to high-quality increment market.
产品理念 地产概念规划的创新与号召力,解决方案的创新与市场突破力
Product idea: Innovation and rallying point of plan about real estate conception, innovation of resolvent and market sally force.
合作理念 房地产商既是经济人,也是社会人,英联更关注其社会人的一面
Cooperative idea: Real estate enterprise is not only a “broker” but also a member of the society, and Inland Real Estate emphasizes the side as a member of the society.
专业理念 英联的专业性体现在项目运营的每一个细节。
Professional idea: The profession of Inland Real Estate is shown in each detail of the operation of project.
文化理念 文化是英联取得超常规发展的原动力
Cultural idea: Culture is the original power that Inland Real Estate can reach outstanding development.
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